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What Should You Post on Social Media

By | 2017-10-16T16:54:01+00:00 October 9th, 2017|Marketing, Social Media|

We often get asked about what to post on social media and the answer is generally the same each time. Just be yourself. This may sound a little bit vague but when you think about what this means it often makes sense.  Everyone expects that if you are marketing your business then this must mean [...]

Why Is Social Media Important For Your Business

By | 2017-10-16T16:54:01+00:00 September 11th, 2017|Marketing, Social Media|

So, you have a business and most likely you have a website too.  Great job!  But, now you’re wondering why you’re not getting masses of phone calls and enquiries! What should you do, what can you do? Well, first thing to consider is getting some help with your general SEO – not just because this [...]

Why you shouldn’t use images from Google on your website

By | 2017-10-16T16:54:02+00:00 August 16th, 2017|Graphic Design, Web Design|

When we are building or updating a website, more often than not, the topic of images being needed will pop up.  In most cases, this isn’t a problem as many of our clients are fortunate enough to have good photos or we have already agreed to provide stock images for them. However, this isn’t true [...]

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11 benefits of doing SEO and PPC

By | 2017-10-16T16:54:02+00:00 July 14th, 2017|Pay per click advertising, SEO|

Search Engine Optimisation (SEO) and Pay Per Click (PPC) advertising are not mutually exclusive. The aim of both is to bring traffic to your site. And, as part of a well-rounded strategy, it’s perfectly acceptable to do both. Here are 11 good reasons why we recommend you pair SEO with a PPC campaign. […]

The History of SEO

By | 2017-10-16T16:54:02+00:00 July 14th, 2017|SEO|

SEO is an evolving science that combines programming, content, and keyword selection. Every second, 40,000 search queries are processed by Google, and 10,000 by Bing. All the major search engines are in competition with each other, and all work hard to provide effective search results. All major search engines have developed algorithms that are designed [...]

What is AdWords and should I be using it?

By | 2017-10-16T16:54:02+00:00 July 14th, 2017|Pay per click advertising|

AdWords is Google’s pay-per-click advertising service. Companies approach Google to place these ads within search results, and then pay Google (literally, “per click”) every time someone clicks a link in the ad. Google AdWords is a very effective advertising model, since you can target your specific market and tweak ads day by day. There are [...]

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A Beginner’s Guide to Penguin

By | 2017-10-16T16:54:02+00:00 July 14th, 2017|SEO|

Google’s major updates may sound cute and cuddly, but their effects are anything but. Even though the world wide web was still recovering from the bite of Panda, in April 2012, Google rolled out a new major update dubbed Penguin. Google’s updates are grouped in terms of their effect. While Panda’s role was to punish [...]

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The Importance of a Responsive Website

By | 2017-10-16T16:54:02+00:00 July 14th, 2017|Mobile Web Design|

When your customers engage with your company website, where do they do it? In the office, maybe, or while relaxing at home? And how do you know: do you have the data to prove it? While we can all make educated guesses about the way people use our sites, we never really know without looking [...]

Beginners’ Guide to Panda

By | 2017-10-16T16:54:02+00:00 July 14th, 2017|SEO|

Each year, Google undertakes hundreds of updates to its algorithm as it seeks to weed out poor quality content. Despite the efforts of Bing and others, around nine out of every ten European web searches are performed using Google, and Google maintains this bone-crushingly tight grip by refining the results it produces to make them [...]

The Ultimate Cheat Sheet On Content Marketing

By | 2017-10-16T16:54:03+00:00 July 14th, 2017|Digital Marketing|

Content marketing has come into its own as a companion to search engine optimisation (SEO). Traditional marketing and Public Relations (PR) all play a part in a holistic content marketing strategy, and businesses are ploughing a much higher percentage of their marketing spend into content. Here are some quick facts that will get you up [...]