As much as businesses plan for every eventuality, any type of interruption can harm your bottom line. This includes closing down while structural work is carried out on your building, personal circumstances or a global pandemic!
Whatever the reason the normal flow of business has been disrupted, many companies worry that the recovery time will be steep. Luckily, there are some simple things you can do to get back on your feet fast, with the help of experts who can help you sell online.
Here are a few actions to take.
Get Expert Help with Your Website
If you’re facing business interruptions, even if your physical premises have temporarily closed the public, there are plenty of ways you can utilise online tools and platforms to recover and remain profitable.
The first step is to talk to those experts you have at hand, such as web developers or SEO companies to see what they can do for you. If you need a new website or would like to boost the number of customers who find your business online, get the specialist help you need.
Optimise Your Online Strategies
To minimise the impact of business interruptions, you need to look at both your short term and long term online strategies. This means taking action to look at immediate ways you can get more business online, as well as thinking about what you’d like to achieve in the future.
For example, in the short term, you may need an e-commerce solution to help you sell your products or services online, and in the long-term you’d like to expand your client base to more locations.
This helps your web company to tailor their recommendations to your needs.
Use the Web Services Available to You
Some businesses tend to stick to the same services without exploring all the options a web company can offer them. For example, you may have previously focused on landing pages for SEO (Search Engine Optimisation), but haven’t thought about boosting customer trust in your business with regular content such as blogs, case studies and social media posts. You could also look at other strategies to increase online traffic to your site with focused PPC (pay per click) adverts.
If you put your SEO on hold while facing a downturn, you may notice your business slip down the rankings in Google’s search pages. That’s because SEO is something which needs continual nurturing to ensure you compete with other businesses online. If you’ve paused any of your search services, the only way to recover is to reinvest in SEO.
Want to succeed online?
At JJ Solutions, we help businesses to thrive online, through beautiful and functional websites, in-depth SEO strategies and supporting services, such as copywriting. Contact us now to find out more about how we can help you.