We all understand how busy life can get, especially if you’re a business owner. However, if you’re wondering why you’re not getting as many customers as you could through your online efforts, it may be time for a website upgrade.
Here are 10 of the most common signs you NEED a new website.
1. You’re stuck with a boring, dated design
While a website isn’t just about looks, visitors will often disengage if they think your layout or content is unattractive. Signs this is happening include high bounce rates (users are leaving your site after one click), you don’t like the design, or you’ve had negative feedback.
2. It doesn’t look professional
When starting out, some people are tempted to design their own website, but further down the line, they want something more professional. Your website is a reflection of your business, so it’s important potential customers aren’t put off by an unprofessional or amateur-looking site.
3. Load times are slow
Most users will expect fast load times. If your website is too slow, they’ll quickly go elsewhere. It’s as simple as that.
4. Navigation is confusing
You’ll know how important the customer experience is to the success of your business, and this starts at your website. If visitors can’t find what they need through easy to navigate menus or it’s unclear what they need to do, they’ll abandon your site even if they like the look of it.
5. It doesn’t scale with your business
A website should be able to grow as a business does, so if your website has become too small for what you need, it’s time for a more adaptable design. Professional websites can scale up or down with changing needs.
6. It doesn’t support the content you want
Is your web design appropriate for the type of content you want to provide, such as blogs or an image gallery? Your website shouldn’t limit you when it comes to the content you’d love to create for your audiences.
7. Making changes is a headache
Are making changes to your website quick and easy, or do they involve messing with code and complicated adjustments? A professional web team can create your new website on a user-friendly Content Management System (CMS) such as WordPress.
8. It doesn’t respond to devices
The way consumers search for products and services is changing, with many using smartphones and tablets to find what they need. If your website isn’t responsive, i.e. it doesn’t adapt to different devices, this is something you can’t ignore.
9. Your target customers aren’t engaged
You may love the way your website looks, and it may be easy to navigate, but is it going to engage your target customers? If you’re not attracting the type of clients you want, it could be time for a rethink.
10. It’s not SEO Friendly
If you’re wondering why your website isn’t at the top of Google, you may like to combine a new website with Search Engine Optimisation services. Perhaps your target audiences are struggling to find you in the search results, or you can’t maximise SEO efforts on your current site.
Ready for a new website?
JJ Solutions design fully functional, responsive and professional websites, tailored to your customers. Contact us now to find out more.