Writing Your Own Blog – Dispelling the Myths

January 19th, 2021|Copywriting, Web Design|

Many businesses understand that creating more relevant content (such as business tips and guides) for their customers can boost their online presence. However, we all know how busy running a company is, so finding the time to produce your own blog posts often gets put to the bottom of the pile. If you’re putting off [...]

Why You Should Never Copy Content from Another Website

December 17th, 2020|Copywriting, SEO, Web Design|

After finding out that adding lots of content to your site can help with anything from visitor engagement to search rankings, many businesses think one of the easiest methods of doing this is to copy and paste from another company’s website. This could be anything from reposting an educational guide to passing off web page [...]

Here’s Why You Should Post Tips & Guides on Your Website

November 12th, 2020|Copywriting, Web Design|

Many businesses understand that posting regular content can help with anything from user engagement levels to improving SEO. Even if your piece hasn’t been specifically designed around things like your keyword strategies or locations you want to target (like landing pages do), showing your expertise has lots of online benefits. Here are some of the [...]

The Long Term Effects of Pausing or Stopping Your SEO

July 5th, 2020|Copywriting, SEO, Web Design|

In uncertain times or when you face business interruptions, it’s easy to jump the gun and focus on reducing outgoing costs without considering the long term impact. A key example of this is pausing SEO services. While it can be tempting to reduce your spending, it’s essential you understand the effects this can have rather [...]

Is Your Checkatrade Profile Letting You Down?

April 16th, 2020|Copywriting, SEO, Web Design|

While your website is one of the first places potential customers look for information about your services, many will also search for reviews from others who have hired you before. If you’re a trade business, you’ve probably set up profiles on websites such as checkatrade.com or trustatrader.com. This gives you further opportunities to outline the [...]

How Case Studies Can Help You Attract More Customers

January 10th, 2020|Copywriting, Web Design|

Case studies are a content tool often underused by businesses, who don’t realise they’re one of the easiest ways to showcase your work and success. So why should you make an effort to ensure your completed projects are a key part of your website? Here’s how they can attract more customers. […]

Are Your Web Pages Using the Right Tone of Voice?

October 17th, 2019|Copywriting, Marketing, Web Design|

Creating a website isn’t just about the way it looks and functions, but the impression visitors form of your company when they read the content on your web pages. It’s important the tone of voice helps to deliver the messages you want about your products and services, engages the right people (i.e. the customers you [...]

Inside the Mind of a Copywriter – Deciding on the Content for Your Website Pages

February 21st, 2019|Copywriting, Marketing|

Have you ever worked with a copywriter and not known what to expect? Perhaps you’ve received your content, but you don’t understand if what you’re reading is good copy or not. Here’s some insight into how they put their expertise into action when writing the content for your website’s pages. […]

Who Is Your Target Audience? Creating a Client Persona

January 15th, 2019|Copywriting, Marketing|

Many businesses want to attract more customers to buy their products or services, but getting more people to notice you online isn’t the only thing to consider. It’s about attracting the right customers to invest in your business. Your strategies for everything from your SEO and web design to your content should be tailored towards [...]

Using Content to Help Convert Your Visitors into Customers

December 10th, 2018|Copywriting, Marketing|

The content on your site often works alongside your SEO strategies, but it’s not just about driving more traffic to your site. When visitors reach your pages, you want your content to convert them into paying customers who want to invest in your products and services. Here are just a few ways high quality content [...]

Why It’s Important to Create Regular Content for Your Site

October 17th, 2018|Copywriting, SEO, Web Design|

Businesses often get told ‘content is king’ when it comes to outshining their competitors, but what does that actually mean? Web content refers to creative or informational elements added to a site such as blogs, case studies, infographics, videos or landing pages. These form the basis of what drives the right traffic to your website [...]