A Simple Guide to Writing a Good Meta Tag

By |August 7th, 2019|Copywriting, SEO|

Whether you’re writing your own meta tags or not, there are some tips you can follow to help make the most out of the characters you have available to display. Follow our simple guide to getting meta tags right by treating them like any other piece of copywriting for your website. […]

Comments Off on A Simple Guide to Writing a Good Meta Tag

Main Types of Copywriting Service & Their Benefits

By |March 18th, 2019|Copywriting, Web Design|

Whether it’s creating your web page content or writing a blog, there are multiple ways a copywriter can help your business convert more visitors into customers and showcase your expertise. Here are some of the most popular services you should consider and what they can do for you. […]

Comments Off on Main Types of Copywriting Service & Their Benefits

Inside the Mind of a Copywriter – Deciding on the Content for Your Website Pages

By |February 21st, 2019|Copywriting, Marketing|

Have you ever worked with a copywriter and not known what to expect? Perhaps you’ve received your content, but you don’t understand if what you’re reading is good copy or not. Here’s some insight into how they put their expertise into action when writing the content for your website’s pages. […]

Comments Off on Inside the Mind of a Copywriter – Deciding on the Content for Your Website Pages

Who Is Your Target Audience? Creating a Client Persona

By |January 15th, 2019|Copywriting, Marketing|

Many businesses want to attract more customers to buy their products or services, but getting more people to notice you online isn’t the only thing to consider. It’s about attracting the right customers to invest in your business. Your strategies for everything from your SEO and web design to your content should be tailored towards [...]

Comments Off on Who Is Your Target Audience? Creating a Client Persona

Using Content to Help Convert Your Visitors into Customers

By |December 10th, 2018|Copywriting, Marketing|

The content on your site often works alongside your SEO strategies, but it’s not just about driving more traffic to your site. When visitors reach your pages, you want your content to convert them into paying customers who want to invest in your products and services. Here are just a few ways high quality content [...]

Comments Off on Using Content to Help Convert Your Visitors into Customers

Why It’s Important to Create Regular Content for Your Site

By |October 17th, 2018|Copywriting, SEO, Web Design|

Businesses often get told ‘content is king’ when it comes to outshining their competitors, but what does that actually mean? Web content refers to creative or informational elements added to a site such as blogs, case studies, infographics, videos or landing pages. These form the basis of what drives the right traffic to your website [...]

Comments Off on Why It’s Important to Create Regular Content for Your Site

Why You NEED a Copywriter

By |September 27th, 2018|Copywriting, Web Design|

Businesses often grapple with the best ways to engage their customer base and increase online leads, asking for help from professionals such as search engine optimisation experts and web designers. However, when it comes to using an external copywriter to produce their content, some think they can easily take this on themselves. Clients who regularly [...]

Comments Off on Why You NEED a Copywriter