Benefits of Hiring a Professional Web Designer

March 10th, 2020|Marketing, Mobile Web Design, Web Design|

Your website is a place to showcase the benefits of using your business, attracting clients who are looking for products or services like yours. However, it can be tempting to minimise costs and use a website builder or content management system to create a website yourself. However, there are some really [...]

What’s the Purpose of Your Website’s Home Page?

February 15th, 2020|Marketing, Web Design|

If you need a new website, one of the first steps is to think about its purpose and the navigation you want for the site. This means choosing which web pages you want to showcase and promote your company, products or services. Whatever you decide, every site will start with the [...]

Are Your Web Pages Using the Right Tone of Voice?

October 17th, 2019|Copywriting, Marketing, Web Design|

Creating a website isn’t just about the way it looks and functions, but the impression visitors form of your company when they read the content on your web pages. It’s important the tone of voice helps to deliver the messages you want about your products and services, engages the right people [...]

Inside the Mind of a Copywriter – Deciding on the Content for Your Website Pages

February 21st, 2019|Copywriting, Marketing|

Have you ever worked with a copywriter and not known what to expect? Perhaps you’ve received your content, but you don’t understand if what you’re reading is good copy or not. Here’s some insight into how they put their expertise into action when writing the content for your website’s pages. [...]

Who Is Your Target Audience? Creating a Client Persona

January 15th, 2019|Copywriting, Marketing|

Many businesses want to attract more customers to buy their products or services, but getting more people to notice you online isn’t the only thing to consider. It’s about attracting the right customers to invest in your business. Your strategies for everything from your SEO and web design to your content [...]

Using Content to Help Convert Your Visitors into Customers

December 10th, 2018|Copywriting, Marketing|

The content on your site often works alongside your SEO strategies, but it’s not just about driving more traffic to your site. When visitors reach your pages, you want your content to convert them into paying customers who want to invest in your products and services. Here are just a few [...]

Why Is Social Media Important For Your Business

September 11th, 2017|Marketing, Social Media|

So, you have a business and most likely you have a website too.  Great job!  But, now you’re wondering why you’re not getting masses of phone calls and enquiries! What should you do, what can you do? Well, first thing to consider is getting some help with your general SEO – [...]