What is AdWords and should I be using it?

Why does a website need AdWords?AdWords is Google’s pay-per-click advertising service. Companies approach Google to place these ads within search results, and then pay Google (literally, “per click”) every time someone clicks a link in the ad.

Google AdWords is a very effective advertising model, since you can target your specific market and tweak ads day by day. There are lots of other good reasons to adopt AdWords alongside Search Engine Optimisation (SEO).

You can measure AdWords’ effectiveness

Unlike traditional advertising media, the value you obtain from an AdWords campaign is very easy to measure. You can balance the search results from your chosen keyword or keyphrase with the number of people who click on your ad. If you don’t like the results, you can try a new keyword and use the same measure to see what effect it has.

AdWords is very customisable

When a Pay Per Click (PPC) professional sets up an ad campaign, they will work with you to decide what kind of ads will result in the best Click Through Rate (CTR), and subsequently the highest conversions. You can choose your exact keywords and tailor your ad to show images and links.

You can also find out a great deal about the demographics of the people who are clicking your ad through the reports you receive from Google.

AdWords produces fast results

AdWords ads can be manipulated almost in real time. By reacting to trends and changes, a good PPC professional can get traffic flowing to your site in a matter of days.

Google does a lot of the work for you

Google constantly improves AdWords to make it more effective for the people who use it. For example, Google noticed that in-video ads on YouTube typically obtain a high proportion of clicks (as YouTube has over one billion unique visitors a month), and so it began to do more for its advertisers who used in-video ads. The more clicks an ad gets, the more site visitors the advertiser gets, and the more money Google makes.

The analytics and keyword research tools in AdWords are excellent, and it’s clear Google has spent time investing in them.

AdWords makes it easy to control your advertising spend

You can set your own spending limits with AdWords, so you don’t wake up one morning to find a surge of interest has emptied your bank account. We set a threshold per day, and once that threshold is reached, your ad will be paused until the next day.

AdWords gives you a leg up over your competition

If any of your competitors are waiting for their SEO campaigns to bear fruit, you can leap ahead by going down the AdWords route, or use AdWords with professional SEO for twice the chance of success. Conversely, if your competitors are using AdWords then you run the risk of fallen behind – you can’t beat them if you don’t join them.

Getting started

If you’re ready to try AdWords, don’t leap straight in and start posting ads. A professional AsWords expert will help you to avoid overbidding or making your keywords too broad. Both could cost you hundreds of pounds. AdWords is a complicated platform, so contact us today for expert advice.

By | 2017-10-16T16:54:02+00:00 |Pay per click advertising|Comments Off on What is AdWords and should I be using it?

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