As much as businesses plan for every eventuality, any type of interruption can harm your bottom line. This includes closing down while structural work is carried out on your building, personal circumstances or a global pandemic! Whatever the reason the normal flow of business has been disrupted, many companies worry that the recovery time will [...]
Search Engine Optimisation (SEO) and Pay Per Click (PPC) advertising are not mutually exclusive. The aim of both is to bring traffic to your site. And, as part of a well-rounded strategy, it’s perfectly acceptable to do both. Here are 11 good reasons why we recommend you pair SEO with a PPC campaign. [...]
AdWords is Google’s pay-per-click advertising service. Companies approach Google to place these ads within search results, and then pay Google (literally, “per click”) every time someone clicks a link in the ad. Google AdWords is a very effective advertising model, since you can target your specific market and tweak ads day by day. There are [...]
