11 benefits of doing SEO and PPC

By |July 14th, 2017|Pay per click advertising, SEO|

Search Engine Optimisation (SEO) and Pay Per Click (PPC) advertising are not mutually exclusive. The aim of both is to bring traffic to your site. And, as part of a well-rounded strategy, it’s perfectly acceptable to do both. Here are 11 good reasons why we recommend you pair SEO with a PPC campaign. […]

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What is AdWords and should I be using it?

By |July 14th, 2017|Pay per click advertising|

AdWords is Google’s pay-per-click advertising service. Companies approach Google to place these ads within search results, and then pay Google (literally, “per click”) every time someone clicks a link in the ad. Google AdWords is a very effective advertising model, since you can target your specific market and tweak ads day by day. There are [...]

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