The History of SEO

History of SEO and how your website needs optimisation

History of SEO and how your website needs optimisation

SEO is an evolving science that combines programming, content, and keyword selection. Every second, 40,000 search queries are processed by Google, and 10,000 by Bing. All the major search engines are in competition with each other, and all work hard to provide effective search results.

All major search engines have developed algorithms that are designed to produce highly relevant results, and these algorithms are continually being updated. But where did it all begin? Continue reading

What is AdWords and should I be using it?

Why does a website need AdWords?

Why does a website need AdWords?

AdWords is Google’s pay-per-click advertising service. Companies approach Google to place these ads within search results, and then pay Google (literally, “per click”) every time someone clicks a link in the ad.

Google AdWords is a very effective advertising model, since you can target your specific market and tweak ads day by day. There are lots of other good reasons to adopt AdWords alongside Search Engine Optimisation (SEO). Continue reading

A Beginner’s Guide to Penguin

A beginners guide to Google Penguin

A beginners guide to Google Penguin

Google’s major updates may sound cute and cuddly, but their effects are anything but. Even though the world wide web was still recovering from the bite of Panda, in April 2012, Google rolled out a new major update dubbed Penguin.

Google’s updates are grouped in terms of their effect. While Panda’s role was to punish poor, repetitive, spammy content, Pengiun’s role was to peck out bad, broken and spammy links. Sites that had spent years building up a vast network of linkage to promote their site as authoritative plunged down the rankings as most of these links were found to lead to places that no one had any wish to visit, or were dead ends altogether. Continue reading

The Importance of a Responsive Website

The importance of responsive web design

The importance of responsive web design

When your customers engage with your company website, where do they do it? In the office, maybe, or while relaxing at home? And how do you know: do you have the data to prove it? While we can all make educated guesses about the way people use our sites, we never really know without looking at figures and statistics.

If you have a smartphone or a tablet, use it to navigate to your company’s site. How is the experience for you? If you see a miniaturised version of your desktop site that’s impossible to navigate on a smaller sized screen, you’ll understand why the experience is off putting. Tiny menus, cramped text and inaccessible navigation are just a few of the reasons your website could be turning people away. Continue reading

Beginners’ Guide to Panda

The ultimate guide to Google Panda

Make sure you know your Pandas!

Each year, Google undertakes hundreds of updates to its algorithm as it seeks to weed out poor quality content. Despite the efforts of Bing and others, around nine out of every ten European web searches are performed using Google, and Google maintains this bone-crushingly tight grip by refining the results it produces to make them as useful as possible.

While Google doesn’t announce all of its incremental changes, it does warn web-masters of any major changes so website owners can make alterations before the next time a web-crawler visits a site. One of these major updates was called Panda, which was launched in February 2011. Continue reading